23 décembre 2017

In the end

Classé dans : News — Rachounette @ 10:02

In the end, a logo works as a connection to fans, a way to generate excitement about a region and build emotional ties that translate to more revenue in ticket and merchandise sales. While all the leagues have rules about not allowing rebranding too often to help stabilize the looks of teams, when a team finds a logo that sells or a tradition that evokes 100 year old memories it wants to tap into that logo, branding it across as many platforms as possible. To find that mark, Arena says, “teams are listening to fans, listening to hearts” and choosing logos that will make an emotional mark.

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